Good design is obvious.  Great design is transparent.  Which do you choose? Good design is obvious.  Great design is transparent.  Which do you choose? Good design is obvious.  Great design is transparent.  Which do you choose?

PROCESS
identity system that works across ever changing and varied exhibition content. The identity also needed to include a visual link back to the BAG identity suite. identity system that works across ever changing and varied exhibition content. The identity also needed to include a visual link back to the BAG identity suite.

THE IDEA
identity system that works across ever changing and varied exhibition content. The identity also needed to include a visual link back to the BAG identity suite. identity system that works across ever changing and varied exhibition content. The identity also needed to include a visual link back to the BAG identity suite.